I’m constantly reminded, mostly because i want reminding, is that business is here for one basic reason: to serve you (and those around you) while providing the life-style you desire.
Not the opposite way around. If you are a slave to your business, then you’ll also keep working for man.
So, if you started your business for the other reason, then I suggest that you simply rethink truth reason you started your business within the first place.
At any rate, there’s probably 100 great reasons why you started your “biz”. except for the sake of argument let’s just say that you simply started it to make the life-style you’ve always dreamed about.
You want all the bells and whistles that only a biz can bring, along side all the cash and glory that goes with it.
Hey, whatever that reason is, that’s cool. We’re here to get why…
… Your Advertising must Be sort of a Good Salesperson
First things first. the primary order of business is to urge some customers and sales, right? You gotta get sales before we will get to profits, OK?
So understand you’re really a sales and marketing organization. that ought to be at the highest of your organizational pyramid.
Marketing and sales is what drives your business and keeps it from tanking and foundering .
Now, aren’t getting me wrong. Your product or service is extremely important too. Your “product” must be valuable, good and unique.
Like the legendary copywriter and marketer Gary Bencivenga once said, “A gifted product or mightier than a gifted pen.”
What that basically means is not any amount of salesmanship can sell something that’s neither valuable or unique.
I’m getting to assume that you simply have already got an excellent product (or will a minimum of find one that’s over the top).
With that said, we’re back to driving your business growth. handily , the absolute best thanks to do that is by using effective marketing and advertising.
And the best thanks to do that is by turning all of your weak, inept “brand adverting” into good direct response advertising.
STOP what you’re doing right now; go get a billboard you latterly ran.
Now read your ad aloud …
What does one feel, see, and believe once you read it out loud?
Does it make sense? Does the copy flow smoothly, logically as you read it? Does it sound sort of a real person speaking on to another person… or does it sound sort of a canned pitch, robotic, and impersonal?
It is an actual sales talk containing the fundamentals of any good direct response ad sort of a headline, an excellent opening, benefits for the features, an irresistible offer that’s too good to pass up? And what a few call to action? Does your ad effectively close the deal and invite the order?
Yes, I know, there is a lot of questions. But if you uttered a “no” to any of the questions above…
… otherwise you were confused after reading the ad, then we’ve some work to try to to .
The quick and dirty solution is to show your advertising piece into a real sales talk , the type a highly skilled sales person would naturally would offer to a professional prospect.