Your Business guide Beating Post-Holiday Fatigue
It’s no surprise that folks shop more doing the vacation season. A report by Adobe Analytics found that buyers spent $80.3 billion-and that was just online-from All Saints’ Day to December 6 in 2018.
If you were fortunate, your business enjoyed great seasonal success.
But whether you made a hefty profit or experienced a vacation sales slump, there are ways to extend sales in January. I’m sharing 6 of my favourites:
- Throw another sale.
While customers may feel post-holiday fatigue after an awesome number of Black Friday, Cyber Monday, Christmas and Boxing Day deals, you’ll still reach your audience with a tempting winter clearance.
Here’s an honest example: Clothing and residential retailer Anthropologie features a winter clearance on all sale items. By taking another 40% off items that are already at a reduced price, they’re appealing to customers and clearing out old stock to form room for brand spanking new spring inventory.
Remember that your fans are savvy, so be authentic instead of just slapping a purchase check in a poorly selling product or calling alittle discount a “winter clearance.”
- Tie in New Year’s Day resolutions.
No matter what product or service you’re selling, there’s probably how to tie within the “New Year, New You” angle.
A 2018 survey by Tangerine found that almost 70% of Canadians have made resolutions. Over half respondents focused on improving their physical health, and almost a 3rd wanted to urge better at managing their finances.
So, start by brooding about how your product or service improves someone’s:
Financial, personal or professional success
Health or wellness
Confidence or self-esteem
Then, brainstorm ways in which you’ll incorporate New Year’s Day resolutions and goals into your sales program to stop a post-holiday sales slump. as an example , we created a post for one among our clients, using personal success in 2020 to drive sales of her Small Business HR crash program book.
- Create a buying guide or blog.
While we tend to offer Xmas most of the eye , do not forget that folks want gift ideas year-round.
According to the 2019 season Shopping report, 47% of gift shoppers surveyed didn’t know what to shop for . to show browsers into customers any time of year, help guide your visitors. for instance , you’ll create a top 10 list of popular gifts for teens or Moms, or highlight the most well liked gifts for Father’s Day .
People will feel less overwhelmed and can be more likely to feature an item to their cart with a touch guidance, which may really assist you increase sales after the vacations .
- Update your newsletter signup.
With such a lot happening during a small business owner’s life, it are often easy to overlook this important marketing tool. Are you offering an eBook that’s been up for years with a newsletter signup, or pushing an outdated promo?
Take a glance at your eNewsletter signup page and believe the year ahead. Is there how you’ll make it more appealing to draw in leads and sales?
Maybe you’ll create some fresh content like an eBook or a video tutorial, or offer a free consultation.
- Spruce up your social media.
If you gave your social media accounts a vacation touch, now’s the time to require down the decorations, so to talk . albeit you didn’t add any holiday flair, now’s an excellent opportunity to reflect on what messaging you’re putting out there.
While you should not update your logo or branding simply because it is a New Year , a minimum of do a sweep of your social media to ascertain if you would like to change/add:
Your operating hours and site on Facebook and Google My Business.
Old pinned tweets on your Twitter account.
Images for Google My Business and Instagram.
Profile photos for all of your social media accounts.
While you would possibly argue that this is not directly how to extend sales after the vacations , you would be surprised! If you’ve got old assets collecting dust otherwise you cannot be bothered to vary out a Christmas banner on a social media platform, people are getting to wonder how efficient and trustworthy your small business is.
The Right Reasons for Rebranding Your Business Logo
Over time your business will grow and evolve. you’ll offer new services or products, enter different markets or target another demographic. If this happens, you would possibly got to consider changing your marketing graphics.
However, you would like to take care you are not undoing all the hard marketing and branding work that you’ve got done which you fully understand the way to rebrand for the foremost effective results. Read more on our website.
- Get creative with celebrations throughout the year.
There’s a long list of January “holidays” you’ll check online which will get you started. By making a note of relevant dates throughout the year, there are surely some fun ways in which you’ll incorporate them into your marketing strategy.
You could offer a reduction , freebie or promo that relates to what you sell. Here’s a delicious example: The Italian chain Carrabba’s Italian Grill celebrated National Pasta Day last year with a $10 pasta deal.
One of my favourite examples is what WWF did for World Penguin Day (it’s arising on April 25!). They shared an informative article ‘Top 10 facts about emperor penguins’, with a call to action to “adopt” one among these adorable waddling birds.
We were such a lot captivated by this campaign, we adopted a couple of ourselves! Since the Aptenodytes forsteri is our official mascot, how could we not!
No, we didn’t get our very own penguin, but we did get a cuddly toy, regular updates, stickers and other cool stuff for supporting the initiative.
There’s no reason why you’ve got to expect and accept a post-holiday sales slump. While we tend to focus tons of our marketing (and personal) energy on the festive season, we must remember that our customers are still out there! they need to listen to from us during a meaningful and relevant way.
With a touch planning and creativity, you’ll break through the post-holiday fatigue and found out your small business for a prosperous 2020.
Susan Friesen, founding father of the award-winning web development and digital marketing firm eVision Media, may be a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the shortage of data , skill and support needed to make their online business presence. As a results of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands in order that they can specialise in building their business with peace of mind at having an ideal network in situ to guide them every step of the way.